Believe: artists must consent before music feeds Suno
Believe says artists must opt in before their tracks are used by Suno. Suno said in February it had reached $300 million ARR and 2 million paid subscribers (figures checked 2026-09-18).
Believe founder and CEO Denis Ladegaillerie said the company will not include any artist's music in Suno or any AI partner's training corpus unless the artist has explicitly consented. “The artist must consent first, period,” he said, describing a two-stage opt-in process for Believe and TuneCore artists.
Under that system, artists who opt in to be considered for AI programmes are then contacted with specific partnership offers—Suno, Spotify, YouTube, or others—and can opt out of any individual deal. Ladegaillerie said Believe will exclude any artist who declines participation.
Suno said in February it had reached $300 million in annual recurring revenue and 2 million paid subscribers (figures checked 2026-09-18). Ladegaillerie added Believe now has an opportunity to capture a meaningful percentage of Suno’s subscriber revenue while keeping its responsible-AI principles of consent, control, compensation and transparency.
Action for freelancers and small labels: check your distributor dashboard to confirm your AI opt-in status; no publisher document lists the exact dashboard path for this opt-in (checked 2026-09-18).
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